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A2O LITE for Beginners: Nine Girls, Nine Colors and the Debut Single NEON
Nine girls, nine colors, one new light: the story behind A2O’s new girl group and NEON.
KPOP NO1 · Discover K-pop
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Nine girls, nine colors, one new light: the story behind A2O’s new girl group and NEON.

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Meet the five members, learn what “Zalpha” means, then hear six releases in order.

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Fifteen boys who left planet Soulite to find their “Soul,” and the song that introduced them.

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Imagine a girl group where each member has a digital twin. The twins live in a virtual world, a villain cuts them off, and the members go on a journey to win the connection back.

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Meet ZHANG HAO, YOO SEUNGEON, RICKY, KIM GYUVIN and HAN YUJIN, then follow the story from Curiosity to Attraction.

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Meet the eight members, walk through TREASURE, FEVER, THE WORLD and GOLDEN HOUR, and get ready for Part.6 on November 13.

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Meet JISOO, JENNIE, ROSÉ and LISA, then follow BLACKPINK from their 2016 debut to the DEADLINE stadium tour.

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Where the name BLINK comes from, ten years of August 8 anniversaries, the difficult 10th, the Bl-ping-bong and the Weverse membership.

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Where the name ARMY comes from, thirteen years of fan projects, songs released for the fans, the VER.4 light stick, FESTA and ARMY MEMBERSHIP.


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Meet JUNGWON, JAY, JAKE, SUNGHOON, SUNOO and NI-KI, then follow the vampire story from Given-Taken to THE SIN.

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Meet five members and follow the album story from SUPER REAL ME to BREAK EVEN.

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The name says it all. According to Sony Music Japan, IVE means “I HAVE”: a promise to show what “I” and “we” have, with confidence and in their own style.

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Meet DANIELA, LARA, MANON, MEGAN, SOPHIA and YOONCHAE, then go from Debut and Gnarly to WILD before the Seoul show.

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Five members, I’M FEARLESS and release chapters from the debut to Made My Night.

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Most K-pop groups have a fixed number of members. NCT was designed not to.

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Most K-pop groups explain themselves with concept photos, teaser schedules and long announcements. NewJeans mostly let their music videos do it. Their first video arrived in July 2022.

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Meet KEEHO, THEO, JIUNG, INTAK, SOUL and JONGSEOB, then follow the hero story from SIREN to BLOW UP.

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Most K-pop groups have a color or a concept. RESCENE have a scent. Their name mixes scene and scent, and every album comes with a new smell, from flowers to sea ambergris to clean soap.

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Meet thirteen members, the three teams and the songs linking SEVENTEEN’s debut with HAPPY BURSTDAY.

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CARAT Day, Rose Quartz and Serenity, the VER.3 light stick, official fanchant guides and the CARAT LAND fan meetings.

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Eight members, creative projects and a route from District 9 to THIS & THAT.

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How STAY was revealed, #YouMakeStrayKidsStay, the song named after the fans, the compass light stick, guide videos and the fan meetings.

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Meet the current ten members and navigate the First Steps, REBOOT, NEW WAV and SHOCK.

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Nine members, ONCE and a route from THE STORY BEGINS to TEN: The Story Goes On.

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ONCE and TWICE as a pair, the fan club generations, albums made for ONCE, the Candy Bong, cheering guides and the anniversary fan meetings.

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Meet six members and explore boyhood pop from Sparkling Blue to TO US.

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Five members, four named chapters and a story from dream to adulthood, plus three ways to start listening.