NewJeans (뉴진스) 'How Sweet' Official MVOfficial video · HYBE LABELS / YouTubeOpen the original video on YouTube ↗

NewJeans How Sweet: Bubble Gum Went to Japanese Morning TV First

Category: Album & Song Guide
Artist: NewJeans

KPOP NO1 Editorial · Sources checked October 22, 2026

Bubble Gum was playing on Japanese TV every weekday morning before its music video came out. In April 2024, the song became the new theme for a Fuji TV morning show and the soundtrack to a TV commercial. A few weeks later it came out as part of How Sweet, a two-song single.

Bubble Gum’s head start in Japan

Here’s how the song reached Japanese audiences first, according to NewJeans’ official Japan site:

April 1, 2024: the Japan site announced Bubble Gum as the new theme song for its morning program Mezamashi 8, starting April 8. The site described it as a refreshing song with NewJeans’ own pop charm. Japan official news
April 8, 2024: NewJeans became the faces of Kao’s Essential brand. The new TV commercials, built around the message “a sparkling morning begins,” used Bubble Gum. Japan official news
April 27, 2024 (KST): the official Bubble Gum music video went up on HYBE LABELS.

Our take: If you first heard Bubble Gum on Japanese TV, the official video is the natural next step. If you’re new to it, start with the video and then play the single.

How Sweet: the title song

The single itself came out on May 24, 2024 in Korea. The official Weverse Shop listing names How Sweet as the title song. The official How Sweet video went up the same day at 4 p.m. KST. Official Weverse Shop listing

The How Sweet video description includes advertising tags for Coke Studio, so the video was also part of a brand campaign.

NewJeans (뉴진스) 'How Sweet' Official MV

Official video · HYBE LABELS / YouTube

Watch the original on YouTube ↗

Video	Released (KST)	Director
Bubble Gum	April 27, 2024	Youngeum Lee
How Sweet	May 24, 2024	Heewon Shin

Both videos list MIN HEE JIN as producer, and both use the hashtag #NewJeans_is_Everywhere.

Not the first Coca-Cola collaboration

The How Sweet video’s Coke Studio tag wasn’t new for NewJeans. Weverse Magazine, HYBE’s own magazine, notes that in their first year, NewJeans sang on two Coke Studio songs, Zero and Be Who You Are (Real Magic), the latter with JID and Camilo. Weverse Magazine: NewJeans eyes new records

Four tracks, two songs

#	Track
1	How Sweet
2	Bubble Gum
3	How Sweet (Instrumental)
4	Bubble Gum (Instrumental)

Two of the four tracks are instrumentals, so there are two songs to learn here.

The Japan release

NewJeans’ official Japan site sold How Sweet with a Japan release date of May 25, 2024, one day after Korea. It came in six Standard versions. Each version came with an interview book, a photo book, a mini poster, stickers and photocards. Japan pre-order news

Then came a busy summer in Japan:

June 21, 2024: the Korean release date of Supernatural, a single with Right Now, sold in Japan from June 22. Japan pre-order news
June 26–27, 2024: NewJeans Fan Meeting ‘Bunnies Camp 2024 Tokyo Dome’, the group’s first solo concert in Japan. The official site said NewJeans reached Tokyo Dome faster than any overseas artist before them. Japan official news

The release at a glance


Format	Single: two songs plus two instrumentals
Released	May 24, 2024 (Korea), May 25, 2024 (Japan)
Title song	How Sweet
Bubble Gum in Japan	Mezamashi 8 theme song and Kao Essential commercials, from April 8, 2024

How to listen for the first time

Start with Bubble Gum. It came first, on Japanese TV and then as a video.
Then watch How Sweet. It’s the title song.
Listen to the instrumentals. Without vocals, you can hear the production more clearly.

Where to go next

Before this: Get Up, the second EP.
Go back to the start: New Jeans, the debut EP.
Meet the group: the NewJeans beginner guide.