KPOP NO1 · Discover K-pop
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Most K-pop groups explain themselves with concept photos, teaser schedules and long announcements. NewJeans mostly let their music videos do it. Their first video arrived in July 2022.
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How do you get fans excited about an EP before it’s even out? NewJeans released videos for every song on Get Up, spread over three weeks. One featured The Powerpuff Girls.
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Bubble Gum was playing on Japanese TV every weekday morning before its music video came out.
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NewJeans didn’t introduce themselves with a long run of teasers. They introduced themselves with music videos.
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Here’s something that surprises a lot of new fans: on the OMG single, the song that came out first, Ditto, is track 2. Ditto’s videos came out in December 2022, two weeks before the release itself.