Play in this article ↓IVE I’ve IVE: Kitsch, I AM and the First Full Album
- Category: Album & Song Guide
- Artist: IVE
KPOP NO1 Editorial · Sources checked October 22, 2026
After three hit single albums, IVE’s first full-length album came with a twist. They released two music videos two weeks apart. Kitsch came first, then I AM with the album itself. By the end of 2023, I’ve IVE had won Album of the Year at the Melon Music Awards, which made it IVE’s second grand prize there in two years, according to Sony Music Japan.
Two videos, two weeks apart
I’ve IVE is IVE’s 1st full-length album, released on April 10, 2023. According to Sony Music Japan’s official profile, IVE released the Kitsch music video on March 27 and the I AM video on April 10. Sony says the album swept charts around the world. Sony Music Japan: IVE profile
STARSHIP’s official discography lists I AM as the album’s title track. STARSHIP: IVE
- Kitsch MV (March 27, 2023)
Our take: Kitsch and I AM are a good pair to compare. One came out early to set the mood, and the other arrived with the full album. Watch them in release order.
Eleven songs
| # | Song |
|---|---|
| 1 | Blue Blood |
| 2 | I AM |
| 3 | Kitsch |
| 4 | Lips |
| 5 | Heroine |
| 6 | Mine |
| 7 | Hypnosis (섬찟) |
| 8 | NOT YOUR GIRL |
| 9 | Next Page (궁금해) |
| 10 | Cherish |
| 11 | Shine With Me |
Track order: IVE official Japan discography. Two songs are listed there under Korean titles.
The album opens with Blue Blood and puts the two video songs, I AM and Kitsch, right after it. It closes with Shine With Me.
A huge year
I’ve IVE sat at the center of IVE’s busiest year. Sony’s profile lists:
| When | What happened |
|---|---|
| February 2023 | IVE’s first solo fan concert in Japan: 57,000 tickets sold out on the first day |
| April 10, 2023 | I’ve IVE released |
| May 31, 2023 | Japan’s 1st EP, WAVE, IVE’s first No. 1 on Oricon’s weekly ranking. The video for WAVE, their first Japanese-original title track, passed 25 million views. |
| October 7–8, 2023 | Solo concerts at Jamsil Indoor Stadium in Seoul, the start of IVE’s first world tour |
| October 13, 2023 | The 1st EP, I’VE MINE, which passed 1.88 million CD sales |
| December 3, 2023 | Melon Music Awards 2023: Album of the Year for I’ve IVE, part of three wins |
Sony counts that Melon award as a grand prize for the second year in a row.
Where the tour went
The world tour that began in October 2023 was called SHOW WHAT I HAVE, the same phrase as IVE’s 2021 member films. Sony says it visited 19 countries. Its finale was IVE’s first Tokyo Dome concerts, on September 4–5, 2024, which drew 95,800 fans over two days.
The release at a glance
| Format | 1st full-length album, eleven songs |
| Released | April 10, 2023 |
| Title track | I AM |
| Pre-release video | Kitsch, March 27, 2023 |
| Award | Album of the Year, Melon Music Awards 2023 |
How to listen for the first time
- Watch Kitsch, then I AM. That’s the order they came out.
- Play the album from Blue Blood. It’s the song that opens the album, before the two familiar ones.
- End with Shine With Me. It closes the album.
Where to go next
- Before this: ELEVEN, the debut.
- Later: IVE EMPATHY, with REBEL HEART and ATTITUDE.
- Meet the members: the IVE beginner guide.
- The latest: Looks Can Kill.
Sources
- Sony Music Japan: IVE profile
- STARSHIP Entertainment: IVE discography
- IVE official Japan discography: I’ve IVE
- STARSHIP official videos: I AM, Kitsch