Play in this article ↓TWICE STRATEGY: Megan Thee Stallion, Seven Love Strategies and a Top 5 Debut
Published:
- Category: Album guide
- Artist: TWICE
KPOP NO1 Editorial · Sources checked November 6, 2026
TWICE closed out 2024 with a plan. STRATEGY, the group's 14th mini album, came out worldwide on December 6, 2024. Its title track, "Strategy (feat. Megan Thee Stallion)," is about winning someone over with every move you've got. The EP debuted at No. 4 on the Billboard 200.
Here's the idea behind STRATEGY, how the title track was made, the seven songs and the official videos to open.
The idea: TWICE-TRATEGY
STRATEGY is full of young love and excitement. With "strategy" as its main keyword, TWICE sing about their own love strategies:
- attracting someone;
- finding bright energy through the person you love;
- getting a fluttering heart across;
- the heavenly moments you spend together.
JYP sums it up as TWICE-TRATEGY: love, feel and enjoy to your heart's content. JYP album page
The album content follows the theme. The trailer shows the nine members as bold, quirky, kitsch and iconic in the face of love. Its group scene, shot in one take, has each member act out her own love strategy. The trailer went up on November 17, 2024 (Korean time). It's in the table at the end.
Start with Strategy (feat. Megan Thee Stallion)
The title track is about pulling a love interest in with a range of strategies, and it's full of confident charm. It's built on an intense 8-bit hip-hop rhythm, with a heavy bass groove and jazzy synth chords. Megan Thee Stallion had already worked with TWICE on "Mamushi (Remix) (feat. TWICE)" from her album MEGAN ACT II, and she features on this one. The music video went up on December 6, 2024.
The song was written by two UK writers. Boy Matthews had worked on TWICE's first English single, "The Feels." Cleo Thighe has worked with Zedd and David Guetta. earattack, who made TWICE's "Moonlight Sunrise" and "One Spark," was among the composers and producers. The video uses kitschy sets and a lo-fi look like early-2000s camcorder footage.
TWICE also posted an official cheering guide for the song the same day.
Official video · TWICE / YouTube
Watch the original on YouTube ↗The 7 songs
Here's the running order. Four of the seven songs are sung in English: tracks 1, 2, 6 and 7. JYP album page
| # | Song | What JYP says |
|---|---|---|
| 1 | Strategy (feat. Megan Thee Stallion) | Title track; English |
| 2 | Kiss My Troubles Away | English |
| 3 | Like It Like It | |
| 4 | Sweetest Obsession | First performed at the 9th-anniversary fan meeting in October 2024 |
| 5 | Keeper | Lyrics written solely by DAHYUN |
| 6 | Magical | English; a season song wishing fans a warm winter |
| 7 | Strategy | English |
Two of the B-sides have their own official videos. Sweetest Obsession was first heard at TWICE's 9th-anniversary fan meeting, HOME 9ROUND, in October 2024. The official channel posted that stage on October 29.
Official video · TWICE / YouTube
Watch the original on YouTube ↗Magical got a holiday video on December 24, 2024.
Official video · TWICE / YouTube
Watch the original on YouTube ↗Our take: Keeper is the one to hear for DAHYUN as a writer, since she wrote its lyrics on her own.
Archival photo: TWICE performing in Las Vegas, March 16, 2024, nine months before STRATEGY. Credit: David Lee, Wikimedia Commons, CC BY 2.0. Linked from Wikimedia Commons at a smaller size; no other edits by KPOP NO.1.
The year that led to STRATEGY
STRATEGY came about ten months after With YOU-th, the 13th mini album, released in February 2024. With YOU-th reached No. 1 on the Billboard 200. It also became TWICE's first album to sell a million copies in its first week, by Hanteo Chart's count. JYP album page
The fifth world tour, READY TO BE, ran from April 2023 at KSPO DOME in Seoul to July 2024 at Nissan Stadium in Kanagawa, Japan. In all, it played 51 shows in 27 regions to about 1.5 million people. That year also brought NAYEON's second mini album NA and TZUYU's first, abouTZU.
The chart: No. 4 and a sixth straight top 10
STRATEGY debuted at No. 4 on the Billboard 200, with 81,000 equivalent album units in the week ending December 12, 2024. Billboard said TWICE had set a record with six consecutive albums in the chart's top 10. Yonhap via The Korea Times
The song "Strategy" had a long run too: it logged 13 weeks on the Hot 100. The Korea Herald JYP said it reached the group's highest-ever positions on the Hot 100, Apple Music, Spotify and the UK Official Charts. JYP TEN album page
Official STRATEGY videos
Dates are the YouTube publication dates in Korean time.
| Type | Official video | Channel | Published, KST |
|---|---|---|---|
| Fan meeting stage | "Sweetest Obsession" @ HOME 9ROUND | TWICE | October 29, 2024 |
| Trailer | "STRATEGY" Album Trailer: "Guess My Strategy" | JYP Entertainment | November 17, 2024 |
| Music video | "Strategy (feat. Megan Thee Stallion)" M/V | JYP Entertainment | December 6, 2024 |
| Cheering guide | "Strategy" | TWICE | December 6, 2024 |
| Holiday video | "Magical" Happy Holidays! Video | TWICE | December 24, 2024 |
Keep exploring
New to TWICE? The TWICE starter guide introduces the nine members, and the ONCE fandom guide explains the fans.
What came next: THIS IS FOR in 2025, then the 10th-anniversary album TEN: The Story Goes On.
Sources
- JYP Entertainment, STRATEGY album page and TEN: The Story Goes On album page
- Yonhap via The Korea Times, "Rose, TWICE debut in top 5 of Billboard's 200," December 16, 2024
- The Korea Herald, "Twice logs 10th entry on Billboard 200," October 22, 2025
- Official YouTube channels: JYP Entertainment and TWICE