Play in this article ↓Stray Kids DO IT: The First SKZ IT TAPE and an Eighth Straight No. 1
Published:
- Category: Album guide
- Artist: Stray Kids
KPOP NO1 Editorial · Sources checked November 6, 2026
"This is it!" That's the moment Stray Kids wanted to capture with DO IT, released on November 21, 2025. It's the first release in a new format, the SKZ IT TAPE: five songs, two of them title tracks, all made with the group's own producers. It gave Stray Kids their eighth straight No. 1 on the Billboard 200.
Here's what the IT TAPE is, the two title songs, the rest of the tape and the chart run.
The idea: what is an SKZ IT TAPE?
JYP describes the SKZ IT TAPE as a release that spreads out, through music, the hottest and surest mood Stray Kids want to show right now. It catches the moment of certainty: "This is it!" DO IT opens the series. Its message is Stray Kids' full support for acting boldly, with conviction, right now. It's also about the group's own story of enjoying today and making a new "IT." JYP album page (The page is in Korean; the summaries here are our translation.)
All five songs were made with the in-house production team 3RACHA: Bang Chan, Changbin and Han worked on every track.
The tape came at the end of a big year. In 2025 Stray Kids finished dominATE, their largest world tour so far, with 56 shows in 35 regions. They released their fourth studio album, KARMA, in August, and played their first solo stadium show in Korea, at Incheon Asiad Main Stadium. Our KARMA guide covers that album.
Start with Do It
Do It is the first title track. In Stray Kids' own comment, it's a reggaeton-based pop song with a catchy main riff: easygoing and cool on the surface, with strong energy underneath. They wanted to send a positive message: don't hesitate, trust your instincts and go for it right now. The music video went up on November 21, 2025 (Korean time).
A second video, Do It (Overdrive Version), followed on November 24.
Official video · JYP Entertainment / YouTube
Watch the original on YouTube ↗
Archival photo: the eight members of Stray Kids on the red carpet at the 40th Golden Disc Awards in Taipei, January 10, 2026, seven weeks after DO IT. Credit: TV10, Wikimedia Commons, CC BY 4.0. Linked from Wikimedia Commons at a smaller size; no other edits by KPOP NO.1.
신선놀음 (DIVINE), the second title track
The other title track is 신선놀음, released in English as DIVINE. The Korean phrase means something like "an immortal's pastime": a carefree, leisurely good time (our translation). Stray Kids call it a boom-bap hip hop song in which a melodic topline plays against a strong chant. The flow changes dramatically, and they want listeners to feel their own joy in stepping outside the world's frame and enjoying everything like a sinseon at play. JYP calls them "modern-day sinseon." The music video went up on November 27, 2025.
Official video · JYP Entertainment / YouTube
Watch the original on YouTube ↗A note on the name: early English-language reports gave it different titles. We use DIVINE, the name on the official music video.
The 5 songs
Here's the running order with Stray Kids' own description of each song. JYP album page
| # | Song | What Stray Kids say |
|---|---|---|
| 1 | Do It (title) | Reggaeton-based pop; trust your instincts and go for it |
| 2 | 신선놀음 (DIVINE) (title) | Boom-bap hip hop; melodic topline against a strong chant |
| 3 | Holiday | Starts warm and gentle, then flips into a bright two-step rhythm; a wish that everyone worn out by busy days can rest a while |
| 4 | Photobook | A rock ballad that grows from piano into a band sound; going back through photos, one by one, and promising forever |
| 5 | Do It (Festival Version) | The title track in a festival version |
The tape was announced in a surprising way. At Stray Kids World Tour
Official video · JYP Entertainment / YouTube
Watch the original on YouTube ↗Our take: as a five-song tape, DO IT is quick to hear in full. Start with the two title tracks, then let Photobook close it.
An eighth straight No. 1
DO IT debuted at No. 1 on the Billboard 200, Stray Kids' eighth straight. It earned 295,000 equivalent album units in the U.S. in the tracking week ending November 27, 2025, and 286,000 of those came from traditional album sales. It also knocked Taylor Swift's The Life of a Showgirl off the top after seven weeks. The Korea Herald
Stray Kids are the only act in Billboard history to debut at No. 1 with their first eight entries on the chart. They also hold the record for the most Billboard 200 No. 1 albums by any group in the 21st century.
The group called the result "unbelievable." They thanked fans for their "unwavering support," calling them "a compass" for the road ahead. Yonhap via The Korea Times
The single did well too. "Do It" entered the Hot 100 at No. 68, the group's fifth Hot 100 entry. The tape sold close to 1.5 million copies on its release day and passed 2.2 million in a week. The Korea Herald The streak continued in August 2026 with THIS & THAT, their ninth No. 1; see our THIS & THAT guide.
Official DO IT videos
Dates are the YouTube publication dates in Korean time.
| Type | Official video | Channel | Published, KST |
|---|---|---|---|
| Trailer | SKZ IT TAPE "DO IT" Trailer | JYP Entertainment | October 19, 2025 |
| Music video | "Do It" M/V | JYP Entertainment | November 21, 2025 |
| Music video | "Do It (Overdrive Version)" M/V | JYP Entertainment | November 24, 2025 |
| Music video | "신선놀음 (DIVINE)" M/V | JYP Entertainment | November 27, 2025 |
Keep exploring
New to Stray Kids? The Stray Kids starter guide introduces the eight members, and the STAY fandom guide explains the fans.
More albums: THIS & THAT, KARMA and ODDINARY.
Sources
- JYP Entertainment, DO IT album page (Korean)
- The Korea Herald, "Stray Kids become first to top Billboard 200 for 8th consecutive time," December 1, 2025
- Yonhap via The Korea Times, "Stray Kids scores 8th No. 1 album on Billboard 200 with 'Do It'," December 1, 2025
- The Korea Herald, "Stray Kids land 5th entry on Billboard's Hot 100," December 2, 2025
- Official YouTube channel: JYP Entertainment